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28.04.2016

The Health Media Award: The "Oscar" of the healthcare branch Confirmation of the position of healthcare communication

Professional communication in the healthcare branch is gaining increasing relevance. The Health Media Award, established in 2008, seeks to reward the best communication and provide recognition to trends in the healthcare communication branch. "The Health Media Award aims to recognise the good, motivate the best and allow the stars to shine," said the president of the jury, Helmut B. Engels in his opening speech to this year's award ceremony for the Health:Angels.

This year in June, over 170 guests, doctors and representatives from companies, agencies, politics and the media, gathered in the chamber music hall of the Beethoven house in Bonn to honour the best communication ideas from the healthcare sector. With 213 submissions, the "Oscar" of the healthcare branch significantly topped the numbers from last year, thereby underlining the increasing importance of communication in the healthcare branch. The especial importance of consistent and transparent communication in the healthcare branch and its indispensable role in building trust means that healthcare communication is becoming an ever more significant factor of success for healthcare companies.

The winner of the best national campaign was the "Triat", combining online and offline communications developed by Germany's premier vegan chef Attila Hildmann working together with the health food shops "Reformhaus". Further prize winners: Adam Opel AG/Garmin, Boehringer Ingelheim, the José Carreras Leukaemia-Foundation (Ehren-Health:Angel) and the cabaretist Vera Deckers (Comedy-Health:Angel).

The special prize in the category "Dental" was awarded for the third time for especially successful communications ideas and campaigns in the dental world.

Nobel Biocare Services AG, proDente e. V. and D’life were awarded a Health:Angel. "This prize underlines the success of our concept; D‘life is of interest not just to those in the dental branch, but also addresses experts in other sectors," thus Mike Layer, the central marketing manager at Dürr Dental.

The jury members emphasised how convincing they found the D'life communication concept: its design, the high quality of communication and the wide range of topics which it addressed were singled out for praise.

Published by: rf/tk 04/16
D'life was one of the winners of this year's Health Media Awards

D'life was one of the winners of this year's Health Media Awards